About
Measurement for a web that asks first.
Buyers now ask an assistant before they visit. When the visit carries a signal, Traceten names the assistant and ties the visit to revenue.
Why Traceten
A new way in deserves measuring.
AI search now sends buyers to the web. Traceten shows which assistant sent them, how sure it is, and what they spent.
Every visit, classified
Each visit is scored from 0.0 to 1.0 and keeps the method that scored it, so any number can be checked.
Assistants, named
ChatGPT, Claude, Perplexity, Gemini and more are named from the referrer, UTM tags and user agent.
Revenue, to the source that earned it
Sales from Stripe, Shopify, Lemon Squeezy, Polar or Paddle join the visit that led to them, and a refund comes off the same source.
Today
Where Traceten stands.
Public, and letting people in from the waitlist. What is live, what shipped recently, and what comes next.
- Site and docs
- Public
- Read everything, no account needed.
- Sign-up
- Waitlist
- We invite people one by one.
- Plans
- Three
- Starter $0, Growth $49, Pro $199.
- AI visibility
- Beta
- Read the method before you act on a number.
Shipped recently
21changelog entries since August 14, 2026.
- Shopify, with your own appConnect in one paste. Nothing is installed on your store.
- Net revenue after refundsA refund comes off the source that earned the sale, on the day it was issued.
- Live 3D globeWatch who is on your site right now.
- AI visibilityBetaHow often AI answers name you and cite your pages.
- CLI, and MCP with sign-inRun any API endpoint from a shell. Connect AI apps by signing in, with no key to paste.
- Goals and funnelsCount what matters and see where each assistant's visitors drop off.
- AI crawler trackingCrawls checked against published IP ranges and reverse DNS, plus a public crawler directory.
What we believe
Three things we will not trade away.
AI is a new front door
Assistants now send people to the web. That traffic deserves the same measurement as search and social.
Private by design
Visitor IPs are hashed on arrival with HMAC-SHA-256 under a per-site derived key. Cookies are first-party, and there is no personal data by default.
Confidence, not verdicts
Every classification records a confidence score from 0.0 to 1.0 and the method behind it. What we cannot name stays unnamed.
“…staying honest about what the numbers can and cannot tell you.”
What's next
From counts to actions.
In progress now: turning AI crawler and AI visibility data into steps you can take.
- In progress
Answer map
Which pages AI reads to answer people, and whether that reading brings visits.
- In progress
Search queries
The searches AI engines run while answering, and which of them found you.
- In progress
Action plan
A ranked list of fixes to get cited more, each with the evidence behind it.