Analytics
All your analytics, with AI in its own lane.
Realtime, goals, funnels, journeys and a live globe, in the same dashboard as your AI traffic.
What does Traceten analytics include?
Traceten is web analytics with AI traffic in its own lane: realtime visitors, sources, goals, funnels, city-level geography and visitor journeys, in one dashboard. Visitor IPs are hashed on arrival with HMAC-SHA-256 under a per-site derived key, cookies are first-party only, and data is kept for 2 years on every plan.
RealtimeAvailable on All plans
Who is here right now.
See who is on your site and where they came from, beside the trends you check every morning.
GeographyAvailable on All plans
Every city, and a live globe.
Countries and cities on a map, and a live 3D globe of visits as they arrive.
And the restAvailable on All plans
Everything else you expect.
The reports you already rely on, so you need no second tool.
Visitor journeys
Every visit one visitor made, from first touch to purchase.
UTM and campaigns
Breakdowns by utm_source, utm_medium and utm_campaign.
Exit links
The page a visit left from, and where it went.
Chart notes
Mark a launch on your charts. Up to 2,000 per site.
Filters
Stack filters by source, page, country, device and more.
2 years of history
The same retention on every plan.
Questions
01What does Traceten collect about my visitors?
No personal data by default. Visitor IPs are hashed on arrival with HMAC-SHA-256 under a per-site derived key.
02Does Traceten use cookies?
Yes, first-party cookies on your own domain, including a 30-minute session cookie and a one-year visitor cookie. There is no cookieless mode.
03Can I delete a visitor's data?
Yes. The privacy API erases a visitor's data by visitor ID, or by the email address you passed to identify().
04How long does Traceten keep my data?
2 years, on every plan.
05Can I use Traceten instead of Google Analytics?
Yes, for the core reports: realtime, sources, UTM campaigns, goals, funnels, geography and visitor journeys. Traceten does not link to Google Ads, so keep GA4 if you rely on that.
06How many goals and funnel steps can I set up?
Up to 200 goals per site and funnels of up to 8 steps, each broken out by AI source.
Related reading
AI is already sending you buyers. See the receipts.
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