AI traffic
Know which AI sent every visitor.
Traceten names the assistant behind each visit, from ChatGPT and Claude to Perplexity and Gemini.
How does Traceten track AI referral traffic?
Traceten names the AI assistant behind each visit to your site, such as ChatGPT, Claude, Perplexity or Gemini. It reads the referrer, UTM tags and user agent the visit carries, and records a confidence score and the method it used, so you can check every call. It recognizes 25+ assistants, each with its own row in your reports.
SourcesAvailable on All plans
Every assistant, named.
25+ AI assistants, from ChatGPT and Claude to Perplexity, Gemini, Copilot and Grok, each with its own row.
DetectionAvailable on All plans
Proof on every visit.
A confidence score and the method behind it ride along with every classification, so you can check any call.
Referrer
Identified from the referring site.
UTM tag
Identified from the link's UTM tags.
User agent
Identified from the browser's user agent.
VisitorsAvailable on All plans
Follow each visitor home.
Every visit one visitor made, from the first AI touch to the purchase.
Questions
01Can Google Analytics 4 show ChatGPT traffic?
Yes, in part. Since May 2026, GA4's default channel group has an AI Assistant channel built from the source and referrer. It gives no confidence score or detection method per visit, and revenue appears only from the purchase events you send it.
02How does Traceten detect ChatGPT, Claude and Perplexity visits?
It matches the referrer, UTM tags and user agent each visit carries against rules for 25+ assistants. Every classification records a confidence score and the method behind it, such as a referrer, UTM tag or user agent match.
03Which AI assistants does Traceten recognize?
25+, including ChatGPT, Claude, Perplexity, Gemini, Copilot and Grok. Each one is reported under its own name, not folded into a single AI channel.
04Is AI referral traffic the same as AI crawler traffic?
No. An AI referral is a person who clicked a link in an assistant's answer, while a crawler is a bot fetching your pages for training, search or an answer. Traceten reports them separately and meters crawler hits apart from your events.
05Will the tracking snippet slow down my site?
No. The snippet is 10KB or less gzipped, loads asynchronously and does its work in idle time. If anything goes wrong, it fails silently.
Related reading
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