Blog

“AI Traffic Converts 4.4x Better” — Reading the Benchmarks Honestly

Published multipliers for AI referral conversion range from 1.3x to 23x. That spread is not measurement noise. A methodological audit of what the numbers actually say.

1 August 202611 min readRead

Privacy

Attribution Without an Identity Graph

Every attribution vendor eventually meets the same temptation: the easiest way to connect a visit to a purchase is to know who the visitor is.

5 August 202610 min read

AI search

Measuring GEO: How to Tell If Your AI Search Work Is Doing Anything

There is an enormous amount of advice about how to get cited by AI assistants, and almost none about how to tell whether any of it worked.

4 August 202610 min read

Detection

AI Crawlers and AI Referrals Are Not the Same Thing

A team pulls a report showing forty thousand visits from OpenAI last month and starts planning a budget around it. Almost all of it was a crawler.

4 August 202610 min read

Attribution

Every Attribution Model Breaks in the AI Era

Attribution models are arguments about credit dressed up as arithmetic. AI assistants broke the assumption all four of them share.

3 August 202610 min read

Engineering

From Session to Stripe: Designing a Revenue Attribution Pipeline

Connecting a visit to a payment sounds like a join. It is closer to a distributed systems problem wearing a marketing hat.

3 August 202612 min read

Attribution

Why GA4 Cannot See Your AI Traffic

The first thing everyone does is open GA4 and look for ChatGPT. The number they find is wrong, and it is wrong in a predictable direction.

2 August 202610 min read

Engineering

RFC 9421: How to Cryptographically Verify an AI Agent

Every bot detection system built before 2024 rests on a string that anyone can type. RFC 9421 replaces the string with a signature.

31 July 202611 min read

Detection

A Field Guide to How Each AI Assistant Sends You Traffic

“AI traffic” is not one thing. Five assistants, five referral behaviours, and five different ways your analytics will mislabel them.

30 July 202610 min read

Attribution

AI Traffic Attribution: A Complete Guide

AI traffic attribution is the practice of determining which AI assistant sent a visitor to your site, and what that visit was worth.

28 July 202611 min read

Detection

The Referrer Is Gone: Why Most AI Traffic Arrives Anonymous

The referrer header has been quietly dying for a decade. AI assistants finished the job, and took your attribution with it.

27 July 202611 min read

AI is already sending you buyers. See the receipts.

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