What does adding Traceten to WordPress give you?
One script tag in your WordPress header shows which AI assistants, from ChatGPT to Perplexity, send visitors to each page, with a confidence score and method on every visit. Paste it with a header code plugin or in your child theme's header.php. The snippet loads async and stays under 10 KB gzipped.
What will you see in Traceten?
- AI referral visits
- Visits from 25+ AI assistants, named from the referrer, UTM tags and user agent.
- Confidence and method
- Every visit carries a confidence score from 0 to 1 and the method that named its source.
- Engagement per page
- Scroll depth and active time for each page view, so you can see whether AI visitors read.
- First-party and hashed
- The snippet sets first-party cookies only, and IP addresses are hashed with HMAC-SHA-256 under a per-site derived key.
How do you install Traceten on WordPress?
- 01
Copy your tag
Open Sites, then Install, in the dashboard and copy the tag. It already carries your site key.
- 02
Paste it into your header
Use a plugin that adds code to the header, or paste it just before </head> in your child theme's header.php.
- 03
Clear the cache and verify
Clear any page cache, open your site, and watch the Verify step on the install page turn green.
Questions
01Do I need a Traceten plugin for WordPress?
No. Any plugin that adds code to your site's header works, or you can paste the tag into a child theme's header.php.
02Will a WordPress caching plugin hide the snippet?
Cached pages keep serving the old HTML until the cache is cleared, so clear it once after you install.
03Can Traceten see AI crawlers on a WordPress site?
Not through the snippet, because crawlers run no JavaScript. If Cloudflare sits in front of the site, the Traceten Cloudflare Workers adapter reports them.
04Is Traceten privacy-friendly on WordPress?
The snippet sets first-party cookies only, and IP addresses are hashed with HMAC-SHA-256 under a per-site derived key.
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