Traceten vs Amplitude
Amplitude is an enterprise analytics platform with an LLM Search channel, experiments, session replay and an AI Visibility product included on every plan. Traceten is narrower and deeper on AI traffic: a confidence and a method on every visit, revenue per AI source from five payment providers, and verified AI crawler logs.
Which one should you choose?
Choose Traceten if
- You want a confidence score and a detection method on every AI visit, not just a channel label.
- You want AI crawler visits recorded and verified, where Amplitude blocks bots at ingestion.
- You want revenue per AI source from Lemon Squeezy, Polar or Paddle as well as Stripe and Shopify.
- You want AI referrals, AI crawlers, AI visibility and the revenue they drive in one view, on published self-serve prices.
Every plan also includes
- AI traffic by assistant
- Revenue attribution
- Verified AI crawler logs
- AI visibility and citationsBeta
- Goals and funnels
- Real-time and visitor journeys
- API, MCP, CLI and webhooks
Choose Amplitude if
- You need enterprise governance, such as role-based access, compliance features and custom retention.
- You want AI visibility included with your analytics, with 500 to 5,000 prompts by plan.
- You run experiments and feature flags across web, mobile and backend.
Side by side
Traceten and Amplitude, row by row. Every Amplitude fact links to its source.
AI traffic
Which AI assistant sent each visit, and how sure the classification is.
| Feature | Traceten | Amplitude |
|---|---|---|
| AI referral channel out of the boxVisits from AI assistants are grouped as their own source with no setup. | Yes | Yes"LLM Search" and "Paid LLM Search"Source |
| Named assistant on each visitWhich assistant sent the visit, not only that it came from AI. | 25+ assistantsChatGPT, Claude, Perplexity, Gemini, Copilot, Grok and more | PartialFrom the referrer or utm_sourceSource |
| Confidence and detection method on every visitA confidence score and the method behind it (referrer, UTM tag or user agent) on each AI visit. | YesReturned with every session in the API | Not published |
| AI traffic in real timeCurrent visitors, with the AI source that sent each one. | YesThe live view shows each current visitor's AI source | Not published |
Revenue
Which AI assistant sent the buyers, from your payment provider's own records.
| Feature | Traceten | Amplitude |
|---|---|---|
| Native payment integrationsPayment providers that connect directly, with no events for you to send. | Stripe, Shopify, Lemon Squeezy, Polar and PaddlePlus a payment API for any other provider | Stripe, Shopify pluginSource |
| Revenue per AI sourceAttributed revenue broken out by the assistant that sent the buyer. | Yes | YesGroup revenue by channelSource |
| Refunds netted outRefunds come off revenue on the day they happen. | Yes | PartialRefund events importedNetting them out is not describedSource |
| Multi-currencyRevenue in other currencies, converted at the rate for the day of the order. | 30 currenciesConverted at the order date's rate | YesSource |
AI crawlers
Which AI bots read your pages, and whether they are who they claim to be.
| Feature | Traceten | Amplitude |
|---|---|---|
| AI crawler visit loggingCrawlers never run JavaScript, so they have to be seen on the server. | Server or edge middlewareNext.js, Express, Hono and Cloudflare | NoBots are blocked at ingestionSource |
| Crawler verificationChecks that a crawler comes from the network its vendor says it uses. | IP ranges and reverse DNSWhere the crawler's vendor supports them | NoBots are blocked by user agentSource |
| Crawls includedAI crawler requests included before any limit applies. | 100,000 to 1,500,000 a monthStarter 100,000, Growth 650,000, Pro 1,500,000. Separate from your events. | NoNo crawler loggingSource |
| Past the crawl allowanceWhat happens when AI crawlers use up the allowance. | Opt-in overage at $0.00004 / crawl hitOn Growth and Pro. Without it, totals stay exact with less detail. Starter pauses at the limit. | NoNo crawler loggingSource |
AI visibilityBeta
Whether AI answers mention your brand, on prompts you choose.
| Feature | Traceten | Amplitude |
|---|---|---|
| Brand presence in AI answersRuns your prompts on answer engines and records whether your brand appears. | Yes | YesAI Visibility, included on every planSource |
| Answer enginesWhich engines your prompts run on. | Perplexity, Google AI OverviewsClaude and ChatGPT through each vendor's API, as an add-on | ChatGPT, Google AI OverviewsSource |
| Prompts includedPrompts tracked for you, shared across every site on the account. | 1, 5 or 20 by planStarter, Growth and Pro | 500 to 5,000 by planSource |
Product analytics
Where the product suites go deeper than Traceten does.
| Feature | Traceten | Amplitude |
|---|---|---|
| FunnelsSee where visitors drop off between steps. | Up to 8 steps | YesSource |
| GoalsCustom events and page matches you want to count. | 200 per site | Not published |
| Retention cohortsHow often users come back after a first action. | No | YesSource |
| Session replayRecordings of what individual visitors did on the page. | No | YesSource |
| Feature flagsTurn features on for some users and not others. | No | YesSource |
| ExperimentsTest a change against a control and measure the result. | No | YesSource |
| HeatmapsWhere visitors click and scroll on a page. | No | YesOn Plus and upSource |
Privacy
Cookies, IP addresses and where the data lives.
| Feature | Traceten | Amplitude |
|---|---|---|
| CookiesWhat the tracking script stores in the visitor's browser. | First-party only | First-party cookieSource |
| IP addressesWhat happens to a visitor's IP address when it arrives. | Hashed on arrivalHMAC-SHA-256 under a per-site derived key | PartialUsed for location; dropped on requestSource |
| EU data hostingWhether your analytics data can be stored in the EU. | NoEU data residency is not available yet | YesAWS FrankfurtSource |
| Open source or self-hostedWhether you can read the code or run it yourself. | NoA hosted service | PartialOpen-source SDKsSource |
Developer
Build on your data, or hand it to an agent.
| Feature | Traceten | Amplitude |
|---|---|---|
| REST APIRead your data over HTTP. | YesDocumented with OpenAPI | YesSource |
| MCP serverAsk an AI agent about your data through the Model Context Protocol. | Yes | YesOn every planSource |
| CLIUse your data from a terminal or a coding agent. | Yes | YesSource |
| Server SDKsSend events and payments from your backend. | Node, Python, Go | Node, Python, Go, JVMSource |
| Outbound webhooksSend events to your own endpoint as they happen. | YesSigned with HMAC-SHA-256 | YesOn Plus and upSource |
| API rate limitsWe link each vendor's own rate-limit docs and print no figures, ours included. | Scales with plan | PublishedSource |
Pricing
What it costs to start, and what you pay for.
| Feature | Traceten | Amplitude |
|---|---|---|
| Free planA plan you can stay on without paying. | Starter, $060,000 events and 100,000 AI crawl hits a month | 2M events a monthSource |
| Entry paid planThe cheapest paid plan. | Growth, $49 a month | Plus from $0The first 2M events are freeSource |
| What you pay forThe unit a plan is measured in. | Events, plus AI crawl hitsPageviews, custom events and goals on one meter; crawls on their own | EventsSource |
| Data retentionHow long visit data is kept. | 2 yearsOn every plan | 1 year free, 2 years on PlusUnlimited on Growth and EnterpriseSource |
Checked 24 September 2026. Product names and logos belong to their owners; used here only to identify them.
Running both
Amplitude can stay your record of product behaviour and experiments. Add Traceten where AI traffic meets revenue: which assistant sent each buyer, how sure the classification is, and which crawlers read the pages those buyers landed on.
Questions
01Amplitude already has an LLM Search channel. What does Traceten add?
Amplitude groups AI-assisted referrals into LLM Search and Paid LLM Search. Traceten names the assistant on every visit, records a confidence score and a detection method, and ties revenue to each assistant.
02Does Amplitude track AI crawlers?
No. Amplitude blocks bot traffic at ingestion, using the IAB/ABC International Spiders and Bots List. Traceten records AI crawler visits server side and verifies them where the crawler's vendor publishes IP ranges or supports reverse DNS.
03How do the AI visibility products differ?
Amplitude's FAQ lists ChatGPT and Google AI Overviews, with 500 to 5,000 prompts by plan. Traceten's AI visibility is in beta, with Perplexity and Google AI Overviews on every plan and Claude and ChatGPT through each vendor's API as an add-on. Amplitude includes far more prompts.
04Does Traceten run experiments or feature flags?
No. Traceten does not run experiments, flags or session replay. Keep Amplitude for those.
AI is already sending you buyers. See the receipts.
No calls, no credit card.