Traceten vs Analyze AI
Analyze AI tracks how AI answers describe your brand, adds content writing and optimization workflows, and reads AI referral traffic from your GA4 property. Traceten measures your own site directly: AI crawlers verified server side, each AI visit named with a confidence and a method, and revenue from your payment provider, with AI visibility in beta.
Which one should you choose?
Choose Traceten if
- You want AI crawler visits recorded and verified against IP ranges and reverse DNS wherever the vendor publishes them.
- You want a confidence score and a detection method on every AI visit.
- You want revenue per AI source straight from Stripe, Shopify, Lemon Squeezy, Polar or Paddle, net of refunds.
- You want published prices, starting with a $0 plan.
Every plan also includes
- AI traffic by assistant
- Revenue attribution
- Verified AI crawler logs
- AI visibility and citationsBeta
- Goals and funnels
- Real-time and visitor journeys
- API, MCP, CLI and webhooks
Choose Analyze AI if
- You want AI visibility as the main job, with daily prompt tracking, competitor tracking and ad hoc prompt tests.
- You want AI content writing and optimization workflows next to your visibility data.
- You already run GA4 and want AI referral traffic read from it, with nothing new to install.
Side by side
Traceten and Analyze AI, row by row. Every Analyze AI fact links to its source.
AI traffic
Which AI assistant sent each visit, and how sure the classification is.
| Feature | Traceten | Analyze AI |
|---|---|---|
| AI referral channel out of the boxVisits from AI assistants are grouped as their own source with no setup. | Yes | YesRead from your connected GA4 propertySource |
| Named assistant on each visitWhich assistant sent the visit, not only that it came from AI. | 25+ assistantsChatGPT, Claude, Perplexity, Gemini, Copilot, Grok and more | ChatGPT, Perplexity, Claude, Gemini, CopilotAnd others, from GA4 referral sessionsSource |
| Confidence and detection method on every visitA confidence score and the method behind it (referrer, UTM tag or user agent) on each AI visit. | YesReturned with every session in the API | Not published |
| AI traffic in real timeCurrent visitors, with the AI source that sent each one. | YesThe live view shows each current visitor's AI source | Not published |
Revenue
Which AI assistant sent the buyers, from your payment provider's own records.
| Feature | Traceten | Analyze AI |
|---|---|---|
| Native payment integrationsPayment providers that connect directly, with no events for you to send. | Stripe, Shopify, Lemon Squeezy, Polar and PaddlePlus a payment API for any other provider | NoRevenue comes from your GA4 propertySource |
| Revenue per AI sourceAttributed revenue broken out by the assistant that sent the buyer. | Yes | YesConversions and revenue by engine, from GA4Source |
| Refunds netted outRefunds come off revenue on the day they happen. | Yes | Not published |
| Multi-currencyRevenue in other currencies, converted at the rate for the day of the order. | 30 currenciesConverted at the order date's rate | Not published |
AI crawlers
Which AI bots read your pages, and whether they are who they claim to be.
| Feature | Traceten | Analyze AI |
|---|---|---|
| AI crawler visit loggingCrawlers never run JavaScript, so they have to be seen on the server. | Server or edge middlewareNext.js, Express, Hono and Cloudflare | Not published |
| Crawler verificationChecks that a crawler comes from the network its vendor says it uses. | IP ranges and reverse DNSWhere the crawler's vendor supports them | Not published |
| Crawls includedAI crawler requests included before any limit applies. | 100,000 to 1,500,000 a monthStarter 100,000, Growth 650,000, Pro 1,500,000. Separate from your events. | Not published |
| Past the crawl allowanceWhat happens when AI crawlers use up the allowance. | Opt-in overage at $0.00004 / crawl hitOn Growth and Pro. Without it, totals stay exact with less detail. Starter pauses at the limit. | Not published |
AI visibilityBeta
Whether AI answers mention your brand, on prompts you choose.
| Feature | Traceten | Analyze AI |
|---|---|---|
| Brand presence in AI answersRuns your prompts on answer engines and records whether your brand appears. | Yes | YesWith competitor tracking and content workflowsSource |
| Answer enginesWhich engines your prompts run on. | Perplexity, Google AI OverviewsClaude and ChatGPT through each vendor's API, as an add-on | 3 on Growth, 4 on ProChatGPT, Google AI Mode and Perplexity on Growth; Claude, Gemini, Grok and DeepSeek as add-onsSource |
| Prompts includedPrompts tracked for you, shared across every site on the account. | 1, 5 or 20 by planStarter, Growth and Pro | 25 or 35 tracked dailyGrowth and Pro; custom on CustomSource |
Product analytics
Where the product suites go deeper than Traceten does.
| Feature | Traceten | Analyze AI |
|---|---|---|
| FunnelsSee where visitors drop off between steps. | Up to 8 steps | Not published |
| GoalsCustom events and page matches you want to count. | 200 per site | PartialReads GA4 conversionsSource |
| Retention cohortsHow often users come back after a first action. | No | Not published |
| Session replayRecordings of what individual visitors did on the page. | No | Not published |
| Feature flagsTurn features on for some users and not others. | No | Not published |
| ExperimentsTest a change against a control and measure the result. | No | Not published |
| HeatmapsWhere visitors click and scroll on a page. | No | Not published |
Privacy
Cookies, IP addresses and where the data lives.
| Feature | Traceten | Analyze AI |
|---|---|---|
| CookiesWhat the tracking script stores in the visitor's browser. | First-party only | No script of its ownReads your existing GA4 setupSource |
| IP addressesWhat happens to a visitor's IP address when it arrives. | Hashed on arrivalHMAC-SHA-256 under a per-site derived key | Not published |
| EU data hostingWhether your analytics data can be stored in the EU. | NoEU data residency is not available yet | NoOperated from the United StatesSource |
| Open source or self-hostedWhether you can read the code or run it yourself. | NoA hosted service | Not published |
Developer
Build on your data, or hand it to an agent.
| Feature | Traceten | Analyze AI |
|---|---|---|
| REST APIRead your data over HTTP. | YesDocumented with OpenAPI | Not published |
| MCP serverAsk an AI agent about your data through the Model Context Protocol. | Yes | YesHostedSource |
| CLIUse your data from a terminal or a coding agent. | Yes | Not published |
| Server SDKsSend events and payments from your backend. | Node, Python, Go | Not published |
| Outbound webhooksSend events to your own endpoint as they happen. | YesSigned with HMAC-SHA-256 | Not published |
| API rate limitsWe link each vendor's own rate-limit docs and print no figures, ours included. | Scales with plan | PublishedSource |
Pricing
What it costs to start, and what you pay for.
| Feature | Traceten | Analyze AI |
|---|---|---|
| Free planA plan you can stay on without paying. | Starter, $060,000 events and 100,000 AI crawl hits a month | NoA free trialSource |
| Entry paid planThe cheapest paid plan. | Growth, $49 a month | $99 a monthGrowth, 25 prompts tracked dailySource |
| What you pay forThe unit a plan is measured in. | Events, plus AI crawl hitsPageviews, custom events and goals on one meter; crawls on their own | Tracked prompts and enginesPlus content workflowsSource |
| Data retentionHow long visit data is kept. | 2 yearsOn every plan | Not published |
Checked 30 September 2026. Product names and logos belong to their owners; used here only to identify them.
Running both
Analyze AI can stay your visibility and content tool while Traceten measures what happens on your site. Analyze AI shows how AI answers describe you; Traceten shows which AI crawlers read your pages, which assistant sent each visit and what those visits earned.
Questions
01Is Traceten an AI visibility tool like Analyze AI?
Partly. Traceten's AI visibility is in beta, with Perplexity and Google AI Overviews on every plan and Claude and ChatGPT through each vendor's API as an add-on. Analyze AI tracks prompts daily on ChatGPT, Google AI Mode and Perplexity from its Growth plan, with more engines as add-ons, so it goes deeper on prompt tracking today.
02How does each measure AI referral traffic?
Analyze AI reads AI-referred sessions from your GA4 property, so there is nothing new to install. Traceten runs its own first-party script and records a confidence score and a detection method on every AI visit.
03Can I see AI crawlers in Analyze AI?
Analyze AI does not describe AI crawler logging; its traffic view reads human sessions from GA4. Traceten records AI crawler visits with server or edge middleware and verifies them where the crawler's vendor publishes IP ranges or supports reverse DNS.
04What does each cost?
Analyze AI starts at $99 a month on Growth, with a free trial. Traceten's Starter plan is $0, and Growth is $49 a month.
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